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Fox Valley Market Analysis Project Summary

From May, 2014 through February, 2015, Pace studied the travel needs throughout the Fox Valley area. We sought to understand ways that our services could change to better match community preferences and travel patterns. The study included a survey of local residents and employees. It also included focus groups of Hispanic residents to understand their experiences and needs.

The area covered in this study is shown in the map at right. It extends from downtown Aurora as far north as Geneva and as far east as Naperville. This area covers approximately 130 square miles and it has a population of approximately 370,000.

Our research found that most of the community (73.1%) is interested in public transit for the purposes of helping the environment or avoiding traffic congestion. However, a similar majority (72.9%) also indicated they had never tried Pace bus. The market analysis provided critical information about participants'travel patterns and views on how different aspects of the transit network should be prioritized. This information has been extremely useful in designing an improved bus network that better matches the area's needs.

The Fox Valley Market Analysis was funded in part by a Community Planning grant from the Regional Transportation Authority. The final report can be viewed in the Project Documents section below.

Project Documents

December 2014 Update

Fox Valley Market Analysis Study


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Area map
This study is funded in part by a Community Planning grant from the Regional Transportation Authority.


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