Fox Valley Market Analysis Project Summary
From May, 2014 through February, 2015, Pace studied the travel needs throughout the Fox Valley area. We sought to
understand ways that our services could change to better match community preferences and travel patterns. The study
included a survey of local residents and employees. It also included focus groups of Hispanic residents to understand
their experiences and needs.
The area covered in this study is shown in the map at right. It extends from downtown Aurora as far north as Geneva
and as far east as Naperville. This area covers approximately 130 square miles and it has a population of approximately
Our research found that most of the community (73.1%) is interested in public transit for the purposes of helping
the environment or avoiding traffic congestion. However, a similar majority (72.9%) also indicated they had never tried
Pace bus. The market analysis provided critical information about participants'travel patterns and views on how different
aspects of the transit network should be prioritized. This information has been extremely useful in designing an improved
bus network that better matches the area's needs.
The Fox Valley Market Analysis was funded in part by a Community Planning grant from the Regional Transportation
Authority. The final report can be viewed in the Project Documents section below.
December 2014 Update
Fox Valley Market Analysis
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